What’s missing from self-serve BI and what we can do about it

The notion of self-service BI tools caught an expectation that they could provide a magic formula for easily helping everyone understand all the data. But, such an end-result isn't occurring in practice. To identify a better approach, we need to take a step back and determine what problem is actually trying to be solved.

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What’s missing from self-serve BI and what we can do about it